About Sweden's Best - Nyborg Nelson
Nyborg & Nelson Inc. (our parent company) is legendary. Nyborg & Nelson Inc. was the first company to
feature Scandinavian food and specialty items in midtown Manhattan NY, back in 1921!
This store was very popular and much loved. Here you could find Lute Fish!
Nyborg & Nelson's second store opened around the corner, and this store had 2 floors, which included a restaurant, gourmet deli and a gift shop.
Local Swedish resident, Greta Garbo would shop there quite often!
By 1977 Nyborg Nelson had become very well known in the city. A third store opened in the Citi Corp Building,
a few blocks away. Nyborg Nelson was an immediate hit, with lines of people every day at lunch time.
The Citi Corp store was open until 1995.
Today we are exclusively online as Sweden's Best, featuring only the best Swedish and Norwegian items!
We're proud to keep the great Nyborg Nelson tradition going!
Our goal is to make it easy for anyone to order classic Scandinavian food, gifts & specialty items.